![]() He also blamed the advert “Love Philippines” for being unoriginal and derivative of other national tourism campaigns. Sasot blasted the national tourism board firstly for using stock footage which was available for free, instead of commissioning new imagery in the Philippines, and secondly for using five shots which were filmed in the wrong country. The unusual choice of stock footage was brought to attention by Filipino blogger Sass Rogando Sasot. The video which was part of the Love the Philippines campaign was pulled from social media this weekend. “The use of foreign stock footage in a campaign promoting the Philippines is highly inappropriate and contradictory to the DOT’s objectives,” read a statement from the Department of Tourism.įrasco said the ad agency, “repeatedly assured the DOT that the originality and ownership of all materials are in order”. ![]() Tourism secretary Christina Garcia Frasco told CNN Philippines the department was conducting an “exhaustive investigation” into the video and that no public money was spent on producing the advert. The advertisement created by DDB Philippines featured sweeping vistas of Indonesian rice paddies, the deserts of the Arab Emirates and Zurich airport.ĭDB apologised this weekend after “foreign stock footage” was brought to its attention, describing it as an “unfortunate oversight on our agency’s part”. There are none.Ī Philippines advertising agency has issued an apology after publishing a promotional video composed almost entirely of footage in foreign countries. The Philippines is not known for alpine mountains and Bactrian camels. ![]() Canterbury Mornings with John MacDonald Podcast. ![]()
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